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It used to be that auctioning off a property was a last resort after months of no activity, and
it used to be that homes would sell within hours or a few days
after being listed. How things
have changed in the past 2 years!
Now, even the nicest homes sit on the market for months. An occasional single offer to
be accepted or rejected by the seller. Often due to the terms and not
the property itself.
Potential buyers are able to make lowball offers to eager sellers. They figure that if the
seller balks, the home will still be there in
another month and maybe the seller will give
in.
Here you are looking to get your home sold as quickly as possible. You have your absolute
minimum price in mind. However, if only one potential buyer at a
time can legally make
you an offer for a much lower price, where is your bargaining power?
We are here to put you in the position of strength! Yes, you can have a choice of which
offer to take for your property and put the pressure where it belongs -
on the potential
buyers.
You don't need to be in the position of having a "Take it or leave it!" single offer on the table,
and have to spend time on realty agents, lenders, and
seemingly a line of people awaiting
your decision for a price you don't want to accept.
The way to do that is to have interested potential buyers compete against each other
on YOUR schedule. While you save time and money!
You have probably seen the articles and TV reports in recent weeks about the significant
increase in the number of homes and investment properties
being auctioned off. It's
no wonder! Think about it.
More and more sellers are fed up with accepting lower offers and then losing more money
to commissions and fees.
For example, you list your home at $250,000. After three months on the market, you get
a "best offer" of $200,000 and have no choice but to accept it. Right
there you have "lost"
$50,000. Add in the usual 6% commission for the selling and buying realty agent, and
that comes to $12,000 more. You are already down to
$188,000. "Your" realty agent, the
buyer's agent, the mortgage lender, the title company, the city and county treasurer,
and others, all get their money and go on
to their next customer. On the other hand, you
are literally out $62,000 from the price you wanted. Plus the number of it weeks it took
to do it.
Let's move beyond that and forward to today and the auction method. You could take
that same home, valued at $250,000, and auction it off in 30 days at a
minimum bid of $230,000.
The sharp buyers and investors would be attracted at a starting price below market value.
What happens if three or four "sharp buyers"
show up at your auction? The bidding would
get to $250,000 within minutes. YOU win!
Each of those potential buyers would bid up to a certain point. Against each other, not
you. Every bid any one of them makes puts more money into your
pocket. There is none
of this "I'll get back to you Wednesday" and you don't hear until Friday. The bidder that
wants your property the most has to act right then
and there. The other bidders don't become
another potential buyer name and phone number for some realty agent's next paycheck.
It's about getting the best
offer you can for your property. At that moment, the only competition
is for your property.
This is how it should be. This is how it can be. You can save time, money, and aggravation
in one step.
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