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Provide additional benefits to your advertisers! Assign "Text Message Alert" codes to specific on-air advertisers. Offer them a "Be alerted when the new arrivals come into East Side Toyota, text 12345" feature to be included within their campaign on your station(s). Explain how they (advertiser) will be able to send Text Message Alerts to your listeners already demonstrating an interest in their product (or service). Tell them your station will handle sending out the alerts as often as needed for the duration of their campaign.
As a result:
1) Your station(s) develops a specific lead list for the client for follow-up marketing at no additional cost to the client.
2) Your station(s) maintains the opt-in information from the listeners/consumers of when they respond to the commercial. (Imagine proof that their morning drive spot generated 3 times the leads of evenings!!)
3) Come renewal time, the advertiser has a list of a specific number of leads they "lose" if they don't continue the campaign. If the advertiser still does not wish to continue, you have information of value to a competitor, such as "North Side Toyota".
4) Your station(s) has additional audience profiles since your station would manage the various text marketing lists. Exclusive data such as "38% of our text respondents are interested in personal electronics".
Note: This is a separate concept from your ability to sell "Text Sponsorships" such as "East Side Toyota scoreboard - Rangers 2 Lions 1 - Final".
We'll show you how they can "text me" and be alerted when you have special air time available so they will have first opportunity. They (potential advertiser) will be alerted wherever they are and with no obligation.
This can become a great way to unload open time that would otherwise generate nothing. You can offer a "half price Saturday Night Sponsorship" to potential advertisers. If several respond, you could sell out wide open slots, and if no one responds, you have no "lost" personnel time. Ask our creative staff about additional ideas, such as the "We had a cancellation for 5 spots tonight during John Q Public's show - can get you on the air at half-price" method of drawing a first-time advertiser on impulse.
FOR DETAILS !!
It makes no difference which cellular service or what type of cell phone you or your current and potential clients use. As long as they can send and receive text messages, you and they will benefit from this service.
No list sharing:
Current and potential clients opt-in to receive your alerts, and your list is private information which you will be able to manage at your discretion. You can have separate lists of any size.
Goes everywhere:
Like with other cell phone usage, there is no distinction between local, regional, or long distance. Even if a listener is beyond your signal or coverage area, he/she would receive text alerts from your station.
Eliminates “Do Not Call” concerns
It’s the question we get asked the most. Everyone, from potential buyers to clients to colleagues, gets on your response and alert lists by texting to YOUR code. This demonstrates that you were contacted first. You are not calling them. From a legal standpoint, this method is not applicable under “Do Not Call” lists. Anyone receiving your alerts has the option to discontinue at any time, and/or you can remove them from future alerts at any time.
An advertiser impression to a specific and captive audience is extremely valuable. Text Alert "impressions" can be sold based on hundreds or thousands of deliveries. (We highly recommend keeping these to a product/service name or very few words so that listeners do not become annoyed and opt out.) Ideally, this would be a sponsor and station mention only.
"Washington Mutual - Kxxx Sports - East Side High 62 West Side High 48"
For example, if your high school scores alert has 562 participants, every 2 alerts would total more than 1,000 separate "impressions" for your sponsor.
This could be positioned as an add-on, sold in groups of 10,000+ impressions over a 13 week contract period, and/or used to attract small budget advertisers who otherwise could not afford to advertise on your station.
Coupon Code Alerts
Your Text Alerts can also be tied in with special promotions. Your First In Promotions representative is available to help our clients with specific strategies at no additional cost. But the ideas abound!!
"Spurs win 104-98, mention Wxxx code 12345 tonight at Big Al's Burgers and you'll get a free order of fries with any purchase!"
We have even thought of a Text Alert group specific to exclusive deals!
Drive Traffic To Station Web Site
Text Alerts can also be helpful toward driving more traffic to your web site!
"John Doe concert just announced. Wxxx.com has date and pre-sale info!"
Your research team will love that! They can check the number of hits within an hour of each text alert and gain exclusive market knowledge as to what drives the most traffic to the site. A tremendous addition to any local sales package!!
"I kept forgetting when the Tigers games are on, and now I don't miss a broadcast!"
"I knew to end our club meeting early when I got the message about the storm
warnings."
us the best way
and time to
contact you!
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